Practical guides.
No fluff.
How to budget a video, what to tell a production company, and how to get more from your content - real advice for Egyptian businesses from people who do this every day.
Commercial Video Production Costs in Hurghada: 2026 Guide
How Hurghada businesses should choose video production support for hotels, restaurants, clinics, tourism, real estate, and social campaigns.
How Much Does Video Production Cost in Egypt? (2026 Guide)
Why video production costs in Egypt vary so widely, what actually drives the price, and how to set a realistic budget - without getting burned.
How to Brief a Video Production Company (Free Template Included)
The 8 things every strong video brief covers, the mistakes that waste your budget, and a free template you can fill out and send today.
How to Choose a Video Production Company in Egypt
What to look for when hiring a video production company in Egypt: portfolio signals, questions to ask, contract basics, and red flags that cost you money.
5 Types of Marketing Videos That Work for Egyptian Businesses
The five types of marketing videos Egyptian businesses actually use, when each makes sense, and how to choose the right one for your goal.
Corporate Video Production in Egypt: What to Expect
What actually happens during a corporate video production in Egypt: the pre-production phase, shoot day, editing, revisions, and how long it all takes.
How Long Should a Marketing Video Be? A Practical Guide
Platform-by-platform video length guide for Egyptian businesses. Instagram Reels, YouTube, LinkedIn, and when breaking the rules actually works.
How Long Should a Corporate Video Be? (By Use Case)
The right length for a corporate video depends on where it lives and what it needs to do. A breakdown by platform and purpose for Egyptian businesses.
Instagram Reels vs YouTube: Which Is Right for Your Business in Egypt?
Choosing between Instagram Reels and YouTube for your Egyptian business depends on your goal, audience, and how often you can produce. Here is how to decide.
How to Plan a Corporate Video Shoot in Cairo: A Practical Guide
Location scouting, permits, timing, crew, and what to prepare before your corporate video shoot in Cairo. A practical guide for Egyptian businesses.
Product Video Production: A Guide for Egyptian Brands
How to produce a product video that actually sells: types of product video, what to prepare before the shoot, and how to get more from one production day.
Social Media Video Strategy for Egyptian Businesses (2026)
How Egyptian businesses should approach social media video: which platforms matter, what content works, and why consistency beats one-off production.
Why Your Business Video Is Not Getting Views (And What to Fix)
If your business video is getting low views, one of these six problems is likely the cause. Here is how to diagnose and fix each one.
How to Get More From One Video: A Simple Repurposing Guide
One well-made video can become 8 to 10 pieces of content. Here is a practical repurposing strategy that Egyptian businesses can use immediately.
Why Testimonial Videos Work (And How to Film Them Right)
Testimonial videos are the most credible content a business can produce. Here is how to prepare your clients, what to ask on camera, and what separates good testimonials from forgettable ones.
Event Coverage vs. Event Promo Video: What to Commission
Event coverage and event promo videos are two different products. Understanding the difference helps you commission the right one and get the outputs you actually need.
Product Video vs Brand Video: Which Does Your Business Actually Need?
Product videos and brand videos do completely different jobs. Here is how to tell which one your business needs right now, and when to invest in both.
5 Video Production Mistakes Egyptian Businesses Keep Making
The five most common video production mistakes Egyptian businesses make, why they happen, and how to avoid them before you sign anything or spend a budget.
How to Script a Marketing Video (Without Being a Writer)
A simple three-part framework for writing a marketing video script. No experience needed. Includes the most common mistakes and how to avoid them.
What Is a Brand Film and Does Your Business Need One?
A brand film is not an ad and not a promo. It is a longer-form piece that tells your story. Here is what goes into one, when it makes sense, and what it costs.
Video Production for Arabic-Language Audiences: What Changes
Producing video for Arabic-speaking audiences in Egypt requires different decisions at every stage. Here is what to consider before you brief anyone.
The Video Production Process Explained: From Brief to Final Cut
What actually happens between sending a brief and receiving your finished video. The three stages of video production and what you need to do at each one.
Free templates and checklists
Download our brief templates and launch checklists - fill them in before contacting any production company and you'll save hours of back-and-forth.