5 Video Production Mistakes Egyptian Businesses Keep Making

The most expensive mistake in video production is not a bad production company. It is going into production without a clear brief. When neither party has defined what success looks like, what the video should achieve, who the audience is, and what they should do after watching it, both sides fill in the gaps with assumptions. Those assumptions almost never match.

This produces videos that require expensive reshoots, multiple rounds of unexpected revisions, or that simply do not get used because they do not fit the context they were made for. We have seen five-figure productions end up unused because the brief was never written down.

Video projects that involve multiple stakeholders with equal authority over creative decisions consistently run over time and over budget. The marketing manager wants one thing, the CEO wants another, the sales director wants to add a section about a product the video was not designed to cover. Every revision round becomes a negotiation between internal parties rather than a refinement of the creative.

This is the single most common cause of projects running past their deadline. It is not a production problem. It is a client-side process problem, and production companies cannot solve it for you.

Review files are often compressed for delivery. A surprising number of clients watch a review link on their phone, in a moving car, with the sound off, and approve a video that has audio problems they would have caught if they had watched it properly. Or they watch half and assume the rest is fine.

The consequences show up after final delivery, when changes are out of scope and cost extra, or after the video has already been published and the audio problem is now public.

A video produced without a specific distribution plan often does not get distributed. It gets delivered, it sits in a shared folder, and it gets posted once on Instagram six weeks later at a random time with no caption strategy or paid support. The production was fine. The deployment was an afterthought.

Distribution planning also affects production decisions. If you know you need a vertical cut for Reels, a square cut for Facebook, and a 15-second version for pre-roll ads, those outputs need to be scoped into the production. Asking for them after the fact always costs more.

A video that introduces your company, showcases your products, explains your process, features three client testimonials, and ends with your pricing is not a video. It is a brochure that moves. It is too long for social media, too unfocused for a landing page, and too general to work in a sales conversation.

Every video should do one thing well: introduce the brand, or demonstrate a specific product, or capture a client story, or explain a specific feature. Trying to combine several of these into one production produces something that does none of them effectively.