Video Production Brief — [Business Name] — [Date]

Business Name & Industry

Your business name, what industry you're in, and how long you've been operating. This gives the production company context for the brief that follows.

Business name: [e.g. Al Nour Furniture]

Industry: [e.g. Furniture manufacturing and retail]

Operating since: [e.g. 2014]

Website: [e.g. alnour.com.eg]

Instagram / social: [e.g. @alnour_furniture]

What Your Business Sells / Offers

Describe what you sell or provide to clients. Who are your customers, and what problem do you solve for them? Keep it plain and specific — not a marketing tagline.

[e.g. We manufacture and sell custom furniture for residential and commercial spaces across Egypt. Our clients are homeowners, interior designers, and hotel chains. We offer full design, production, and installation. Our main differentiator is that we offer customisation at mid-market prices — most fully custom furniture makers in Egypt are high-end only.]

Video Goal

What should happen after someone watches this video? Be specific. "Raise awareness" is not a measurable goal. "Request a consultation via our website" or "visit our showroom" is. This is the most important field in the brief.

Primary action we want viewers to take: [e.g. Contact us through our website to book a free design consultation]

Secondary goal (if any): [e.g. Build trust with potential clients who have seen us on Instagram but haven't converted yet]

How will we know if this video worked? [e.g. Increase in website consultation form submissions / More qualified leads per month]

Target Audience

Who will see this video? The more specific you are, the better the creative decisions will be. Include age, where they are, what they care about, and what they might already know about your brand.

Age range: [e.g. 30–50]

Location: [e.g. Cairo, Alexandria, and other major Egyptian cities]

Income/lifestyle: [e.g. Upper-middle class, renovating or furnishing a new home]

What they care about: [e.g. Quality, design, uniqueness — they don't want furniture that looks like everyone else's]

How they discover us currently: [e.g. Instagram ads, referrals from interior designers]

What they know about us already: [e.g. Some have seen our Instagram but aren't sure if we're affordable enough / Others have no prior awareness]

Video Format

What type of video is this? Choose or describe the format. If you need more than one type from this brief, list them all.

Primary format: [e.g. Instagram Reel / YouTube pre-roll ad / Corporate brand film / Product demonstration / Event coverage / Client testimonial / Explainer video]

Additional formats needed from this shoot (if any): [e.g. We also need a 16:9 version for YouTube and a 1:1 version for Facebook]

Is this a standalone video or part of a series? [e.g. Standalone / Part of a 4-video seasonal campaign]

Tone & Style

How should this video feel? Include reference videos from other brands (not necessarily competitors — any industry) that capture the tone you want. A reference is worth a thousand words.

Overall tone: [e.g. Professional and elegant / Warm and human / Aspirational / Energetic / Calm and assured]

Pace: [e.g. Slow and cinematic / Fast-cut and dynamic / Conversational and natural]

Reference videos I like: [Paste YouTube links to videos — from any brand or industry — that capture the feeling you want]

References I want to avoid: [e.g. Anything that feels corporate or generic / Overly staged / Amateur-looking testimonials]

Key Messages (3 maximum)

What are the three things this video must communicate? Not marketing slogans — the actual ideas you need viewers to leave with. Rank them. If there's only one that truly matters, say so.

1. [Most important — e.g. We make fully custom furniture at prices most Egyptians assume are only for mass-produced pieces.]

2. [Second — e.g. The process is collaborative — clients design with us, not just choose from a catalogue.]

3. [Third, if applicable — e.g. We deliver and install across Egypt, not just Cairo.]

What to Show

What should actually appear in the video? Be specific — locations, products, people, processes, environments. The more detail here, the easier it is to plan the shoot.

Locations to include: [e.g. Our showroom in Maadi / Our manufacturing workshop in 6th of October / A completed client home (we have permission from one client)]

Products to feature: [e.g. Our signature dining tables / Our modular wardrobe system / Our most recent hotel project]

People to appear: [e.g. Our lead designer on camera / Workshop craftsmen at work / Happy client if they agree — we'll ask]

Processes to show: [e.g. The design consultation process / Wood cutting and crafting / Installation in a completed space]

What NOT to Show

Just as important as what to include. Anything to exclude — specific areas, products, people, or approaches — should be listed here.

[e.g. Do not film the north section of the workshop — it's under renovation and looks unfinished]

[e.g. Do not include pricing on screen — we don't publish prices publicly]

[e.g. Do not show the older product line — we're repositioning away from it]

[e.g. Do not include staff member X — they have declined to appear on camera]

Voiceover

Does this video need a voiceover? If yes, specify the language, gender preference, and register (formal, warm, neutral, energetic). If no voiceover, what carries the narrative — on-screen text, interview, or music only?

Voiceover: [Yes / No / Undecided]

If yes — Language: [e.g. Arabic / English / Both (different versions)]

If yes — Gender preference: [e.g. Male / Female / No preference]

If yes — Register: [e.g. Warm and professional / Formal / Conversational / Energetic]

If no voiceover — How should narrative be carried: [e.g. On-screen text titles / Interview soundbites / Music only with captions]

Music Direction

Describe the type of music you want, or share reference tracks. Music is often the element that most defines whether a video lands emotionally — give it real thought.

Genre/feel: [e.g. Elegant and understated / Upbeat and warm / Cinematic / Modern corporate / Acoustic / Electronic]

Energy level: [e.g. Calm throughout / Builds gradually / High energy / Emotional]

Reference tracks: [Paste YouTube or Spotify links to tracks that feel right — they don't need to be in the same industry]

What to avoid: [e.g. Anything that sounds like generic background music / Anything too loud or aggressive / Music that feels dated]

Length & Aspect Ratio Needed

Specify the length and format for each version you need. If you're uncertain, describe the context and the production company can advise.

Version 1: [e.g. 60 seconds, 9:16 vertical for Instagram Reels and Stories]

Version 2: [e.g. 90 seconds, 16:9 for YouTube and website homepage]

Version 3 (if needed): [e.g. 15 seconds, 1:1 for Facebook feed]

Subtitles / captions needed: [e.g. Arabic subtitles required / English and Arabic / None]

Timeline

State your hard deadline and any dates that are fixed (campaign launch date, event, seasonal promotion). The earlier the production company knows, the more options you have.

Hard deadline (when video must be live): [Date]

First draft needed by: [Date]

Reason for this deadline: [e.g. Ramadan campaign starts / Product launch / Trade fair / No specific reason — as soon as possible]

Can the deadline move if needed? [e.g. Fixed / Flexible by up to two weeks]

Preferred shooting dates (if you have availability constraints): [e.g. Not available before 15 July / Must be weekdays only]

Where It Will Be Used

List every channel where this video or its cuts will be published. This helps the production company ensure all necessary formats and aspect ratios are covered in the scope.

[ ] Instagram Reels

[ ] Instagram Stories

[ ] Instagram Feed

[ ] Facebook page / Facebook Reels

[ ] TikTok

[ ] YouTube channel

[ ] YouTube pre-roll ad

[ ] Website homepage or landing page

[ ] Paid social ad (Meta Ads / Google Ads)

[ ] Email newsletter

[ ] Trade show or event screen

[ ] Sales presentation

[ ] WhatsApp Business catalogue

[ ] Other: [specify]

How to use this template

Copy the template using the button above, paste it into any document or email, and fill in the fields where you see square brackets. Delete the placeholder text and instructions as you go.

You don't need to have every answer before you start. If you're unsure about the format, write "undecided — open to recommendations." If you don't have reference videos yet, skip that field. The purpose of the brief is to communicate what you do know clearly — not to have everything decided before any conversation has happened.

Once you've filled in what you can, you're ready to approach a production company. A partial but honest brief is more useful than a brief that's been padded with guesses.

For a full guide on why briefs matter and how they save you money, read: How to Brief a Video Production Company. And to understand what drives production costs before you review quotes, see the Video Production Cost Egypt guide.

Send your brief to Orion Productions

Fill in the template, then get in touch with us. We'll come back with a free video plan — what we'd recommend, what it involves, and how to approach it. No invoice, no obligation.

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