Campaign strategy
Define the audience, message, offer, campaign goal and role of each piece of content.
Campaign & marketing support
Turn one production into a campaign that keeps working.
Plan the message, produce the right asset mix, deploy it across the agreed channels and use real campaign activity to guide what happens next.
Campaign proof
One production. Multiple jobs across the campaign.
Three real production systems, each delivered with channel-specific assets and a clear role after the shoot.
Where Orion can help
Know what to make, where it runs and what happens next.
Choose only the support the campaign needs, from strategy and production through distribution and ongoing management.
Content planning
Decide what needs to be produced, how the assets connect and when each piece should be used.
Advertising creative
Build paid-social concepts, hooks, variations and testing assets around the agreed campaign.
Media buying
Set up, monitor and optimise campaigns on the platforms included in the scope.
Social & content management
Plan, publish and coordinate ongoing content around the business and campaign calendar.
Reporting & optimisation
Review what is happening, adjust the creative and targeting, and identify the next useful action.
Choose the right level
Choose the level of support the campaign needs.
Production partner
Your team keeps strategy and distribution. Orion handles creative production and post.
Campaign partner
Orion develops the creative, produces the assets and prepares them for the agreed channels.
Ongoing partner
Production, content management, media buying and reporting continue under an agreed monthly scope.
Clear scope
Know what is included before work begins.
Production remains at the centre. Every proposal separates production, management, platform responsibility, account access, reporting and media spend.
Nothing is implied or bundled unless it is written into the scope.- Production deliverables defined
- Media spend is identified separately from management fees.
- Platforms and access agreed
- Reporting cadence confirmed
One connected workflow
The creative is planned for the campaign before cameras roll.
- 01
Objective
What should the campaign help the business achieve?
- 02
Strategy & creative
Audience, message, concept, offer and formats.
- 03
Production
Film, photography and channel-ready variations.
- 04
Distribution
Publishing or media buying where included.
- 05
Optimisation
Review, learn and improve the next creative decision.
When management is included
See what is being managed - not just a monthly summary.
The exact cadence is agreed in the proposal. A managed scope can include these practical working records, shared with the client team.
Campaign map
Objective, audience, offer, channels, responsibilities and the role of every asset.
Creative test log
Which hooks, formats and versions are live, paused or queued for the next decision.
Action notes
Changes made to creative, targeting, budget allocation or publishing - and why.
Review cadence
Agreed reporting intervals, observations and the next production or optimisation priority.
FAQ
Questions before you add marketing support?
Can Orion work with our existing marketing team or agency?
Yes. Orion can handle production only, support a specific part of the campaign, or work alongside the team already responsible for strategy and distribution.
Which advertising platforms can be included?
The platforms depend on the campaign, audience, account access and available scope. The proposal names the platforms Orion will manage before work begins.
Is media spend included in the management fee?
No assumption is made. Media spend, management fees and production costs are shown separately in the proposal.
What does reporting include?
The reporting format and frequency are agreed in advance. It can include campaign activity, creative observations, optimisation work and recommended next actions.
Can we hire Orion for production without marketing?
Yes. Production remains Orion’s core service. Marketing support is optional and added only when the brief needs it.
Campaign brief
Tell us what the campaign needs to accomplish.
We’ll recommend the production, distribution and management scope the objective actually requires.
- Start with an objective, not a service list.
- Production and management are scoped separately.
- Not sure what you need? We’ll recommend the next step.